Designer Yves Behar discusses some of the iconic objects he’s created (the Herman Miller Leaf lamp, the Jawbone bluetooth headset). Then he turns to the objects he’s working on now — including the “$100 laptop.” It’s not about slapping skins on a technology, it’s really about designing the whole experience from the inside out. It is never done, never complete. Design is intense collaboration, a continual process.

“…advertising is the price companies pay for being unoriginal.” — unknown.

“[Behar] has the ability to strip something down to its basic functional logic and then apply a set of emotional and aesthetic considerations to create something unique. It’s an art.” — Chris Hacker, chief design officer at Johnson & Johnson

Design will be why you pick it up. Design will make the impossible possible, and the hard easy. Creating value while mindful of our own values, we can more than break the ice, we can tear down barriers. It is good to be alive.

(See also: TEDtalk: Yves Behar video)
(See also: TEDtalk: Yves Behar bio)